One of the most appreciated social media marketing campaigns of October has been #conleazzurre, launched during the FIVB Volleyball Women’s World Championship Italy 2014. To deeply understand how this campaign was born, we’re pleased to interview the creator: Luca La Mesa. ... read more
Influencer Marketing is the activity of leveraging on influential people to spread the brand voice over social media and beyond. The influencers have the great advantage to have a loyal audience that trusts their opinions, ideas on specific topics and is therefore sensitive to th... read more
In the last episode of our series “Twitter Influence dynamics: an almost exact science”, we described Twitter communities as groups of people aggregated around a topic of interest. We talked about active users who produce content for the remaining interested and silent majority. ... read more
In the first episode of our series “Twitter Influence dynamics: an almost exact science” we talked about VIPs on Twitter leveraged as influencers, how much appealing they are, but at the same time how hardly they can effectively help your brand. In this second episode... read more
Twitter Influence dynamics: an almost exact science This is the first of a series of posts analysing in depth the mechanisms and behaviours going on between influencers and their audiences on Twitter. In the first episodes we are going to describe the world we are talking about, ... read more
Influence Marketing is a current buzzword in digital marketing practices. A lot of people say that engaging influencers in their marketing activities is a must-have, but what are the applications of an Influence Marketing strategy? There are many applications where the influencer... read more
Social Media replicate the mechanism of society. Like in everyday life, we act in social media as individuals, we behave actively or passively depending on the specific context, we simply listen to some topics we are interested in or we express our opinions on others, we impact o... read more
The new version of FindTheripple blog is finally active. We will discuss about Influence Marketing, Relationship intelligence and Content Marketing. Stay tuned! read more